“Zoo to You”

Fort Wayne Children’s Zoo fans of a certain age will remember “Zoo to You,” the iconic TV show in which Zoo Executive Director Jim Anderson would spend 30 minutes each Saturday morning giving viewers a fun and fascinating peek behind the curtain at everything that goes into making the Zoo a national attraction. With the opening of the Zoo for its 2020 season postponed because of COVID-19, we saw a unique opportunity to bring “Zoo-to-You” back – but in a format better suited for today’s video consumer. Instead of a 30-minute TV show, we developed and produced shorter videos for web and social media – all while still providing the same substantive and engaging look behind the scenes. And they helped build excitement toward the Zoo’s delayed open in July.